The 1938 recession hurt sales, as did Ford's continuing of the 1937 cars, including most body panels. 1938 DeLuxe models were differentiated with a heart-shaped grille, though standard models retained the 1937 look. The fading Slantback sedan design was cancelled for good. Only a V8 was offered, either a 60 hp V8 or a 85 hp V8. A new dash was used, with recessed controls for safety.
The 1938 trucks were finally updated, having continued with 1935 looks. Changes included a vertical oval grille and substantial fenders and bumpers.
By wikipedia
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